With the proliferation of online poker rooms that currently clog the Internet, it becomes a challenge for the gambling business operators to keep things fresh and innovative when it comes to turning a profit. PartyGaming has a multi armed plan that aims to do just that in the new year of 2006.
By launching new games and a new online casino, called PartyCasino, PartyGaming hopes to both attract new players as well as keep current players interested. By implementing the concept of a “shared purse” across sites, PartyGaming will allow its customers to stop playing poker on one site, take the same bankroll to another, and begin playing casino games with it. In addition to the added flexibility this allows the players, it will also easy the companies efforts at cross pollinating its marketing, pushing multiple products to all players.
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