There is a glut of poker rooms online. With so many to chose from it can be hard for new players to decide where to start, and for long time players to find out if their current site is stiffing them in ways that other sites are generous. When sites offer loyalty programs to long time customers it goes a long way to keeping them from leaving, taking their rake-able money with them to a competing poker room.
Sites like GetmintedPoker.com are seeing a jump in player count due to some attractive loyalty bonus programs. Their program, for example, offers a £300 monthly loyalty bonus that started November first. This, coupled with some smart and aggressive marketing to Viginpoker.com customers who lost contact with old players when Virgin upgraded its network. Rewarding customers for their loyalty is proven to pay off for the company.

