When any player wins an official World Series of Poker event he or she is presented with a bracelet that signifies the unique excellence accompanying in their achievement. In a new partnership agreement Harrah's Entertainment Inc. has joined forces with Swiss watchmaker Corum to make the latter the official watchmaker of the World Series of Poker. On the official website of the World Series of Poker there is all royal flush all in hearts counter that counts down the days to the final table of the Main Event, just the first at the co-branding efforts of the two companies. Both companies will capitalize on each of their reputation for trendsetting as opposed to trend following.

