Online Poker Merger Talk Over

Sportingbet and Austrian Internet bookmaker bwin Interactive Entertainment, both major players in the online poker world, have ended the take over talks begun in March. A preliminary approach was made by bwin after Sportingbet left the US market, but those talks have been ended "mutually and amicably" according to Sportingbet in a report made to the London Stock Exchange. Both companies are publicly traded and as such are very careful about how their behaviors appear to the public. The pattern of take over talks begun and then ended with no action following those of Ladbrokes and 888.com.