Biggest Poker Sponsorship Deal in History

The World Series of Poker continues to show why they are the leaders when it comes to professional poker, having recently secured the largest sponsorship deal in poker history. Their sponsor, Milwaukee's Best Light, has become the Presenting Sponsor and Official Beer of the World Series of Poker through 2008. As part of the agreement Milwaukee's Best Light will be visible in many aspects of the World Series of Poker and will work to promote the World Series of Poker nationally year-round. There will be a new joint mark featuring the WSOP and Milwaukee's Best Light logos, the camera that shows the players' whole cards will be called Milwaukee's Best Light Pocket Cam, and there will be an area adjacent to the official poker room at the World Series of Poker called Milwaukee's Best Light Beer Garden.