World Series of Poker and Planters

The World Series of Poker has an official nut thanks to a recent sponsorship announced that puts Kraft Foods Global, Inc in bed with Harrah's Entertainment, Inc. The new relationship has the Kraft Foods' popular peanut product, Planters, as the "official nut" of the WSOP. This follows a number of other sponsorships granting products an "official blank of the WSOP" status, including Hershey's being the official chocolate. Perhaps they could sign on Ben and Jerry's as the official ice cream, throw them all together to create an official Sunday dessert.