Big Brother Has Eye on Online Poker

The owner of the reality TV series Big Brother, Endomol UK, is interested in getting involved in the online gaming industry, specifically online poker. The British company has reportedly decided to develop new gaming concepts through its recently launched gaming division, Endomol Gaming. The division's directors reported as saying that they will be using the mall skills and production capabilities to introduce new ideas into the growing online gaming market. These new ideas would include live sports betting projects, instant win games, gaming TV, fixed odds games, multiplayer quiz formats, and online poker formats. The division is run by directors Brian McSweeney of the Creative Department and Sarah Bellamy of the Managing Department.