Poker Brat Endorses Endurance Beverage

Phil "Poker Brat" Hellmuth has thrown his weight and face behind Pro Player, an "endurance beverage" geared towards the poker player. According to a recent press release, Pro Player is designed to help players stay mentally alert during land-based and online poker tournaments, where being focused can play a major role in winning. CEO Darin Ezra of Power Brands, the company behind Pro Player, expressed excitement at having Phil Hellmuth as the pro player to endorse Pro Player. Hellmuth has said that Pro Player gives him energy and focus for hours "without the crash and burn."