The 2002's World Series of Poker was directed by one Steve Morrow, who also was instrumental in heading online poker room PokerStars. This experience makes him a natural fit to lead poker consultation business Paradigm Poker Consultants, Inc. This outfit will focus on helping organizations set up customer service and tournament direction. Morrow started this business prior to Hurricane Katrina, but after the effects that storm had on the gambling industry, followed by the UIGEA, put the business on hold. Morrow has decided to start up his consultation company once more.

