WSOP Signs Hershey as Sponsor

Will dishes of Hershey's Kisses be everywhere this summer at the World Series of Poker? It could happen as WSOP owner Harrah's Entertainment, Inc signs a sponsorship deal with The Hershey Company, making Hershey's the Official Chocolate of the 2007 World Series of Poker. Two "Sweet Seats" to the World Series of Poker Main Event, as well as secondary prizes including trips to Las Vegas, will be awarded this year by the chocolate company as part of the deal, and Hershey will have the ability to use the WSOP brand and image in any Hershey-related promos in return.