The Poker Association of Independent Retailers - What a PAIR

If an organization devoted to poker is going to use an acronym, it might as well be related to the game, and a recently formed outfit designed to help companies in the poker merchandise arena has followed suit. The Poker Association of Independent Retailers - or PAIR - helps these companies by funneling their wares through an online mall, a gateway to poker products. Companies participating will have the benefit of the one stop shop website, along with search functions and other tools. The name of the poker mall is still undecided, as it will bear the name of the eventual sponsor.