Poker ads on TV and online have almost always had a tinge of humor in them, or if not humor than chutzpa. When not designed to make you chuckle, they are designed to make you feel cool or appeal to your avarice with chances of winning money and the like. One recent marketing effort seeks to appeal to all of the above, with the site www.kickjacksass.com. Who is Jack? That is the question. The story goes like this, a poker player named Phan got sick of “Jack” and his constant bragging that he was better than all online poker players combined. Phan decided to set up a tournament and put a bounty on Jack R.’s head.
True story or not, the event seems legit, and players get a chance to win a thousand dollars if they knock out Jack R, get bragging rights if they win the tourney, and have a few laughs along the way.

