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The online poker room that is arguably one of the best known and best advertised is PokerStars, whose pokerstars.net adds featuring the last three World Series of Poker champions in their TV commercials. That fame will certainly help drive the price up for a pending sale or Initial Public Offering, depending on which way the company's owners want to bet.



The Israeli Scheinberg family, owners of PokerStars, the second largest online poker room in the world, recently moved their company to the jurisdiction of the Isle of Man, and have hired NM Rothschild for advice and operations when it comes to dispensing the company. A London sale or IPO would likely have a price tag somewhere north of two billion USD. Isai Sheinberg founded the company and, along with his family, is believed to own three quarters of the company, the remainder held by mostly employees.